Why Subject Lines Are important in Email Marketing

I get hundreds of emails on my Google account everyday, and I delete most of them even without reading the content of the mails. The subject line and the sender address I believe plays a greater role in the success of email marketing than the content itself. You don't really need to be a rocket scientist to tell this. You can say this by just reading the subject lines of your own inbox.

Tell me frankly, do you ever click on emails that are coming from senders like 'customersupport@xyz.com' or 'responder@abc.com' ? No. or for another instance, do you ever click on email subjects that say 'Surprise unfolds inside, please click'. Or a long subject line that goes on to say 'Click for a discount...blah blah blah'. These are just a few examples of shabbily written subject lines and email addresses.

I believe the subject lines and email addresses should be attractive enough to catch the attention of the users immediately. And get rid of the traditional method of email addresses. Get bold enough to use your company name directly. This will not only make the receivers aware of your mail, rather it will also increase the trust and association between you and the receivers.

Your subject lines should be interesting and SHORT. Don't be greedy guys. There is no need to show the whole cake to the customer at the display table. If baked well, a pastry is enough to do the trick. (Oops, you guessed it right, it's lunch time... But back to the blog again) Your subject line should essentially contain the message but make it catchy. Use intelligent words. Do not dare venture into words that are abusive or derogatory, your mail might be regarded as spams. As a matter of fact mails with words like Free, Click, Discount too are being reported as spam mails.

It is a good idea to get personal with your receivers. Meaning you can use their name or their city. Location or any part of their general information in your subject line, to tell them that it is of their interest and that they have already opted to receive these emails.

Email marketing services: Add value to Product Goodwill

Everyone knows that direct marketing is the best and most effective way of product promotion and Email marketing is one of the direct marketing methods. It uses Email as a means of communicating commercial to an audience who is using Internet. This is not as easy as it sounds and that is why people are choosing Email marketing services companies to get benefit from this tool.

Generally Email marketing refers to sending emails that maintains the relationship of a merchant with his/her current or old customers and encourages customer’s business. Sending emails also create new customers or convince old customers to buy something immediately. It also involves sending advertisement emails to other companies for creating new customers.
Email marketing services companies have made it a powerful marketing tool and it’s available for any small and big organizations. It helps in promoting your product in the sales team to reach the target effectively.

Also, Email Opt-In is permission based email marketing which represents the customers list to develop and promote the products very efficiently. It uses email addresses that are related to the mailing list of customers who opt in to receive promotional messages of products. Any email marketing services company would suggest to go for Opt-In option only. After all it is the question of the goodwill of your company.

Email Marketing: 5 Golden Rules of Making it Effective

Email marketing is becoming very popular these days and it has changed the face of brand promotion. No more promotional tours, hoardings, pamphlets and sales guys. The best thing is that mass advertising has become affordable for small and medium companies also. Which was impossible before Email marketing era.

But, Email marketing practice is not that easy. You need to follow certain rules to make it really effective. Following are 5 golden rules to run a successful Email campaign.

Make your objectives very clear: Before sending Emails must ask to yourself what you want to achieve. Must set realistic objectives. For example do you want to sell more number of units, increase awareness of your brand or encourage audiences to promote the brand. Now, each objective will result in different campaigns.

Timing is Important: This is true that timing can make or break an Email marketing campaign. If the aim of your campaign is get people to buy flowers for Valentin's Day, then sending an email more than two weeks before is too early. Also, be careful of sending emails out first thing on a Monday or last thing on Friday or on weekends. Otherwise it will be left unread and deleted.

Subject line: As it is said 'first impression is the last impression'. So make sure subject line is good one. A “free software” subject mail can be considered as Spam. So be careful.

Engage your readers: After catching the attention of the reader it is important to keep them engaged. Your Email should neither be too long or too short. It should be precise and to the point.

Use colour and fonts carefully: Use of colour and special fonts can help to create a mood but use them carefully. Tone down some colours so that they appear crisp.

So, apply your creative brain before sending an promotional Email. And I am sure that you will get the benefit.